“Food photography is a meeting of several passions for me. It’s a creative outlet, definitely. My education background is in art, but I am also passionate about the stories around the growing, gathering, preparing, and sharing of food.”
Gina Davison, Principal Photographer
More Than Basic Nourishment
Food is so much more than basic nourishment. Food is at the intersection of human connection and self-expression. In fact, human beings are wired such that all it takes is the smell, taste or imagery of a particular food to instantly transport us back to important memories and shared experiences.
Early Influences
Growing up in rural Ohio farm country – surrounded by her mom’s big beautiful garden – Principal Photographer, Gina Davison inherited a love of gardening and cooking fresh meals. She’s passionate about the stories surrounding the growing, gathering, preparing and sharing of fresh food.
Though her photography journey began with shooting portraits, a colleague kept referring her to restaurant clients and Gina realized she could marry her love of food and photography and that become: Fresh Focus Commercial Photography.
Creating Compelling Food Imagery
Gina loves working with clients who see quality photography as essential to representing their food, beverage, restaurant, venue, or brand. Ideal clients know that so much more goes into the final imagery than just what happens during the photoshoot.
With a keen eye and a background in fine art, Gina leverages her understanding of color, composition, light, texture, and form to create compelling food imagery.
Depending on the particular needs of a client, a project may find Gina conceptualizing the thematic vision for a shoot, cooking the food, styling it, composing the shots, and setting-up just the right lighting to capture the perfect image and bring it to life. (Fun fact: Gina’s an experienced mountain climber on technical climbs using crampons and an ice axe – which surely comes in handy when she’s wrangling lighting booms and backdrops on the set of the photoshoot!)
The Final Product
Even when the photoshoot is complete – there’s more to do. Gina deploys her 15 years of digital editing experience in Photoshop, Lightroom, and Capture One to visually edit and polish her imagery for the final product.
Nothing is more fulfilling to Gina than seeing her imagery in a client’s visual marketing and hearing how pleased they are with the end result.
Contact Gina Davison at Fresh Focus Commercial Photography for a free consultation, today.
